Marketing & Retention
Measure the effectiveness of wishlist-driven marketing campaigns and re-engagement strategies.
Price Drop Conversion Rate
14.0%
Back-in-Stock Conversion Rate
18.0%
Wishlist Abandonment Rate
63.0%
Wishlist Reminder Campaign Performance
| Campaign Name↕ | Emails Sent↕ | Open Rate↕ | CTR↕ | Conv. Rate↕ | Revenue (₦)↕ |
|---|---|---|---|---|---|
| Wishlist Reminder – March | 12,400 | 41.0% | 12.0% | 6.0% | ₦2,340,000 |
| Price Drop Alert – Feb | 8,200 | 38.0% | 15.0% | 8.0% | ₦1,820,000 |
| Back in Stock – Jan | 6,800 | 44.0% | 18.0% | 11.0% | ₦2,100,000 |
| Holiday Wishlist Push | 15,000 | 35.0% | 10.0% | 5.0% | ₦3,200,000 |
| VIP Early Access | 3,200 | 52.0% | 24.0% | 14.0% | ₦1,480,000 |