Revenue Impact

Measure how wishlist activity drives purchases and contributes to revenue. Revenue is attributed to wishlist when the purchased item was previously wishlisted.

Wishlist-to-Cart Conversion Rate

24.0%

Wishlist-to-Purchase Conversion Rate

11.0%

Revenue Influenced by Wishlist

₦48,200,000

Average Time to Purchase

5.2 days

Repeat Purchase Rate

17.0%